Episode 16 – Joel D Canfield and the Human Connection

Have you ever found yourself wondering what’s missing from your business relationships?  Joel D Canfield suggests that the missing element might be making genuine connections with other human beings.  In a world that’s increasingly driven by technology, numbers and bottom-line results, Joel would like to see businesses get back to the basics of human relationships.

Joel D Canfield is an author and award-winning speaker on how customer-centric thinking is your primary tool to achieve your goals. He has written two business books, 49 Commonsense Business Observations, The Commonsense Entrepreneur (which more fully explores these commonsense business observations), and a mystery, Through the Fog, which takes place in the Irish countryside. Joel writes, speaks and consults with small businesses to show how customer-centric thinking is accelerates the achievement of your business goals.

Joel discussed the need for all business people, but salespeople in particular, to remember that they are dealing with other people.  Too often we get lost in the transactional side of business and forget the really important things: the relationships.  How often have you been to a networking event and met someone who seemed to be interested in you and your business, only to find out later that their one and only desire was to sell you something and put money in their own pocket?  Joel offers some great suggestions to help you make sure that you don’t treat others that way and to make your netoworking efforts more effective.

Joel also discussed the need to understand the Golden Rule: doing to others as you’d have them do to you.  As Joel explains, this isn’t so much about treating others as you’d like to be treated as it is finding out how they want to be treated and acting accordingly.  What could treating your customers like that do for your business?  You would almost instantly begin to turn your customers into friends, friends who’d refer business to you in a steady, constant stream.

We really encourage you to head over to The Common Sense Entrepreneur’s website to pick up your copy of Joel’s book.  While you’re at it, if you are local to northern California, you can catch Joel live at The Time Is Now 11:59 workshop series, which also features SM 2.0’s own Jerry Kennedy.  Visit the website for more details.

Thanks again for your loyal support.  Please leave a comment or start a discussion and, if you enjoy this episode, please share it with a friend.

Brad and Jerry

 

 Joel D Canfield and the Human Connection [71:38m]: Play Now | Play in Popup | Download