Episode 8 – Will Fultz on Rewarding Your Top Producers

This week, we had the chance to talk to Will Fultz about the importance of rewarding top sales producers.  Will is the author of  Top Sales Blog, a contributing member of the Sales Bloggers Union, an Internet marketer, and a practicing salesperson for a Fortune 500 paint & coatings company.

Will has achieved overwhelming success in his sales career, becoming a trusted business advocate to his clients. He has received numerous sales awards for high double-digit sales increases annually, triple-digit sales increases on a monthly/quarter basis, and the ability to obtain large volumes of market share from his competitors in record time by providing solid business solutions to his clients that have increased their bottom line.

We chatted with Will at length about what it means to properly reward the top sales performers in your organization.  He shared some great insights about what truly motivates salespeople, beyond just receiving a paycheck.  This is a great episode for sales managers and business owners to consider; after all, how you recognize and reward your salespeople is a big contributor to their motivation and success.

In today’s tumultuous business environment, retaining your best talent is absolutely critical.  How can you do it without breaking the budget?  Will shares some great ideas, from items like plaques and rings in recognition of outstanding results to certificates given at regular intervals when benchmarks are achieved.  Whatever the item, though, Will encourages managers to “make it public” by offering commendation in front of the entire team.

Regular praise, recognition and rewards will do wonders for your sales team, not only for their morale, but also for their results.  The bottom line is this: recognition and reward breed loyalty that no paycheck ever could.

Enjoy the episode, and be sure to pass it along to your friends.  Also, feel free to leave your comments, questions and suggestions for future episodes in the feedback section below.

Brad and Jerry

 

 Standard Podcast [49:32m]: Play Now | Play in Popup | Download